The Maxwell Football Club Selects The Lanier Law Firm’s Partner Firm

Lanier Partner Firm ETL Associates, Inc. Chosen as Exclusive Provider of Corporate Sponsorships


Following an exhaustive search to find the right partner in its quest to secure new corporate sponsorships, The Maxwell Football Club (MFC) announced a two-year exclusive agreement with ETL Associates, Inc. (ETL) of New York City.

ETL, led by Eugene T. Lee has been hired to help steward the MFC into a new era of its evolution as the patriarch of football clubs in America. ETL will be in charge of aligning the MFC’s signature honors, the Maxwell Award (college player of the year), the Bednarik Award (college defensive player of the year) and the Bert Bell Award (NFL player of the year), with a presenting partner of equal clout and prestige. Lee and his team will also be tasked with spreading the MFC brand to a larger, worldwide audience, while employing cutting-edge technology and social media channels to better connect with the growing legions of fans in college football across the world.

“When we began looking for the right teammate to support us in the area of corporate sponsorships and branding, we wanted to locate a firm that matched our work ethic, integrity and appreciation for the history of the Club,” said MFC Executive Director Mark Wolpert. “In Eugene and ETL, we found those qualities, and we’re very excited about the future of our relationship”.

An attorney and NFL agent, Lee has been using innovative techniques for more than a decade to maximize the earnings potential of his clients by mining marketing opportunities and endorsement deals with multinational organizations. In 2011, he and his firm were featured in the highly-acclaimed ESPN Films documentary “The Dotted Line” directed by Academy Award nominee Morgan Spurlock. The documentary shed light on the business of athlete representation, showcasing ETL as a refreshing departure from the stereotype of the industry. An exception to the rule among agents, Lee was widely hailed for staying true to his principles, working tirelessly and representing his clients with the utmost integrity.

“I couldn’t be more honored about the alliance we’ve formed with The Maxwell Football Club,” offered Lee. “I’ve always considered the Club to be a first-rate organization that champions the endearing qualities of the game of football. Over the past year, though, I’ve also learned that it’s run by first-rate individuals. Our team is determined to spread the mission of the MFC to a whole new generation of fans worldwide, while utilizing all of today’s most advanced tools and media platforms to tap into the expertise of one of the most knowledgeable and passionate fan bases in American sports.”

The Maxwell Football Club, founded in 1935, is the oldest football club in America. Each year, the Club presents awards for outstanding accomplishments at all levels of football, from high school to the professional ranks. The Maxwell Football Club also provides scholarship opportunities for high school players who have demonstrated academic excellence and a commitment to community service. The Club has an open membership policy, and currently has members in over 40 states. Former NFL quarterback and current ESPN analyst Ron Jaworski serves as the President of the MFC, which is headquartered in Philadelphia, Pennsylvania.

For more than a decade, ETL President Eugene Lee has been an innovative leader in the business world and a trusted advocate for his clients. The attorney and Notre Dame alum has creatively negotiated a wide array of complex contracts, striking deals with prominent corporate partners, such as Nike, Reebok, Rocawear and Progenex. Lee makes frequent speaking engagements and appearances on Fox Business Network, CNN and Bloomberg TV to discuss branding, contracts and the business side of sports. His offices are located in New York City.

With offices in HoustonLos Angeles, and New York, The Lanier Law Firm is committed to addressing client concerns with effective and innovative solutions in courtrooms across the country. The firm is composed of outstanding trial attorneys with decades of experience handling cases involving pharmaceutical liabilityasbestos exposureintellectual propertybusiness litigationproduct liabilitymaritime lawbad faith insurance claims and sports and entertainment law.

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